Maps SEO, AKA Local SEO, for plumbers is VERY important to their ability to attract plumbing customers via Google’s organic search results.
As you can see in the picture below, the ads come up first in Google’s SERPs (search engine results pages), but 80%-90% of searchers skip over these results instinctively.
Below the ads, in the first non-paid spots, are Google’s Map Pack listings (AKA GMB, Google My Business, Google Business Profile, & GBP).
These local business listings setup with Google’s Google Business Profile system soak up the VAST majority of the traffic nowadays.
A searcher would need to scroll down pretty far on the page to even see the “#1” result as most rank trackers would tell you.
Really that #1 result is more like #7 because of the top 3 Google Maps listings showing up first in the SERPs.
Contact me today for a free SEO analysis and recommendations to see what are your plumbing company’s Google ranking opportunities