If you're wanting to work on building up the basic components of an SEO strategy, you're in the right place. When it comes to building a campaign that works, you need to know how to build a good foundation.
Here's more on what you need to know so you can make SEO work for you!
First, you need to know that learning SEO is something you have to stay on top of. The rules that search engines use to rank pages can change as time goes on. This means that you're going to want to keep an eye on a few SEO news websites. Generally, websites that are updated with SEO news will let you know when big changes are coming so you'll know when to change up your tactics.
If you ignore what's changing you may end up not ever being able to get your website the ranking that benefits it the most.
Who To Hire?
Know who to hire if you don't have the ability to do the SEO work yourself. You're going to want to contact a few SEO experts to see what they are charging. Once you find out who has a good price associated with their services, look up reviews that were written about them so you can work with people that have solid reputations. If someone is known for doing poor work but they're cheap to work with, it's generally not worth it. It's better to pay a little more to get help from someone that knows the ins and outs of SEO.
What Are Keywords?
Keywords are something you need to learn all you can about so you can use them to your advantage. You can think of keywords as what people type into a search engine site to find information on a subject they're interested in. If you add the right keywords to your content, when people search for them then your website is a lot more likely to show up in their results. If you can't do keyword research yourself you can either hire someone to do it for you or you can look into software that can help with it.
Keep an eye on your website's stats so you know what is working and what isn't. If you're going to hire someone to help you with SEO, then check on your stats regularly to see if they are helping or if you should hire someone else that can get you better results. When working on SEO yourself, you should also look into how your website is doing so you know when to change up your efforts. A good SEO campaign is going to change with the times so stay on top of how you're doing and be willing to alter your course of action when needed.
It's wise to look into the basic components of an SEO strategy. You want to know for sure that you're putting together a campaign that will benefit you. If you have any problems then don't hesitate to ask someone that's an expert what they would do to get things going.
Here's a quick overview of the SEO Strategy and Planning
Here are some more detailed notes on what your SEO plan needs to involve:
- Link Detox
- Need a good 5D roadmap
- Exponentially more complex than a physical roadmap 🙂
- So few do the proper research and homework to get this right
- Each company has its own unique set of opportunities to max ROI
- Devil is in the Details
- Need a good 5D roadmap
- Keyword Research
- 33% max total search volume is in Google Keyword Tool (GKT)
- Target long tails and short tails
- understand target market
- Search National or Big City 1st, then estimate local
- Use that brain-thingy you have...what's it called?
- Opportunities Analysis
- Heavily dependent on your business, its budget, and its unique situation.
- Really need an expert to be able to analyze this properly
- The experience actually ranking things
- Don't measure in time
- Measure in results
- On-Page SEO
- Beyond basic Title/URL
- Site Structure
- Huge, huge missed opportunity for most in SEO
- Off-Page SEO
- Most difficult to understand part of the process
- Domain Authority thinking vs PageRank thinking
- Quality, in Quantity, in the proper sequence
- Constant R&D
Let me know if you have any questions.