…because where your GMB ranks for a specific keyword is influenced heavily by the location of the searcher.
In other words, your GMB listing can rank very differently in one location vs 2 miles down the road.
This is something that, still in 2021, many SEO professionals have not yet caught on to.
When I hear, “My GMB ranks X for Y keyword in Google Maps,” I know they are not up to speed on the latest Local SEO techniques…
…and I hear that A LOT still.
So, what does a good Google My Business Ranking Checker do?
It creates what is called a “GMB ranking geogrid” or “geogrid” for short.
Here’s an example geogrid:
Note that each dot is 1 mile apart and there are some places my Dallas SEO Geek GMB ranks #1 and some places I rank as low as #8!
So, if I were to say, “I rank #1 in Google Maps for ‘Dallas SEO'” then, I wouldn’t exactly be wrong…
…but, I wouldn’t be completely correct either.
In the above GMB ranking geogrid example it becomes more clear how varied a ranking can be…
…right next door this GMB ranks #4. 2 miles west of the location, it ranks 17th!
If you are tracking your GMB rankings manually by searching and using that as your measuring stick, you might think that your GMB was doing really well at #4…
…not knowing that actually this GMB has a lot of room for rankings improvement.
One more for good measure:
This Google Map Ranking Checker Geogrid is closer to what I would call a “successful result.”
The above GMB is ranking on the first page all across Plano and near Plano…
…Google shows the top 3 GMB ranking results in its Search Engine Results Pages (SERPs).
So, how can you go about running a geogrid Google My Business Ranking Checker?
There are a lot of different options for checking these…some require some complex setup.
If you don’t want to do that setup, please contact me for a Free SEO Analysis and Recommendations and I’ll run some for you.
If you want to try it out yourself, you can find one or you can use what I use: Local Viking.
Warning! I don’t recommend using Local Viking for anything other than running geogrids. I don’t use their other features for…reasons.