Here is an interesting article about one of Google’s patents that deals with determining the quality of a site for ranking in the Organic results. It talks about Paid Search as well.
Here’s an outline of how they interpret it:
I’m not sure if that makes any sense to you, but it sure is a wonky way to talk about it to me! Google obviously doesn’t want to give away their secrets, but they do want to protect themselves from getting sued by someone else who patents this. So they get strange Patents that have clues that are heavily obfuscated.
So, at a minimum we know they calculate a quality score for a site for Ranking in the Search Results. We already knew that.
There are many angles that they look at and many different tests. However, I think looking at the Trust Flow based upon Trusted Seed Set of Sites and Domain Authority and Engagement, we can skip past much of the gobbledy-gook and get an idea of what the quality score might actually look like.
Unfortunately, there isn’t 1 final number that you can compare everything to everything else. However, there is data out there to give us a general idea.
If you’d like to know how high or low on the quality score your website(s) are, then contact me and I’ll look into it for you.
Have a great day!