Creating Engaging Online Content

Here’s a pretty good article over at Quicksprout about creating “visually appealing content” Below I’ve clipped their massive infographic and added my own comments:   Some really good ideas on there.  Despite many people thinking otherwise, you don’t need a ton of text content to get Google and your market’s attention.  I LOVE using videos and images. Videos are definitely king — which is why I’ve circled it and marked it as #1.  In fact, almost every other form of graphic can be made FROM videos (and more non visual content as well like audio and text). Video also has more SEO benefits than I can name here in this single post.  Any time a client comes to me and they have a lot of videos on YouTube, I get very excited because it means they’ve already created some valuable, highly leverageble assets that will make SEO for them and me easier and less expensive. Contact me if you’ve got a lot of YouTube videos and don’t know what to do with them to make money for your business Read more »

Example of Massive Profit Potential of SEO

Here’s a situation I ran into recently that shows what SEO can be for a company: Their market potential goes well into the millions of dollars of revenue every year. The amount of visitors they’ve lost is about 55k/m or 660k/year! And, their market is so big online that what they had before is tiny compared to what is possible. These are no small value visitors. This is a national e-commerce site that sells many expensive items over $1,000. So, the value of a single sale is very high. I’m also aware of a company that makes a whopping $70 million/year with 2 sites with just SEO. Great stuff. Can’t say I’m too surprised. Read more »

Mass SEO Misinformation Explanation

Sometimes I’m amazed by the information that is spread around about Search Engine Optimization. I scream, “WHY!?!?!?” in frustration.  I’ve spent a lot of time trying to analyze why it happens. This video is a summary of my conclusions: Hopefully that helps. Fun screenshot of me yammering away about SEO: Read more »

SEO is Dying Info Graphic Reboot

Randfish brings up something interesting about the search trend for “SEO” here. Source for Google Searches chart below. As long as there are people searching on the search engines, SEO will exist as a technical discipline.  <— Please read that again! It does look like Google has lost total search volume, so am I concerned?  Not exactly.  Google is losing a little bit of market share here and there.  Even given that, their growth trend is definitely not getting bigger. Really, there’s not a lot of room for growth for Google in Search.  They DOMINATE in almost every other country by getting upwards of 98%+ of the total search volume in big, 1st world countries — Australia, Europe, and more.  In the US, Google “only” has 2/3 of the search market share. Rockefeller would be proud. People love Google.  And they have spoken for a loooong time. Will it last forever? We shall see… I suspect social media sites are replacing some of the places that people start with when they sit down to their computer.  Not good for SEO long term.  However, I believe there are large classes of tasks integrated into society that requires searching algorithms on that thar computer. Search is like electricity and water and cars flying cars. Geeks win again! Read more »

About Me Update — Dallas SEO Geek

I shot the last about me video about 18 months ago.  A lot has changed since then!  My business principles and fundamentals are exactly the same, but my technical abilities are better.  Watch this video to learn more about how things have changed: Here’s a screenshot of the outline that I used in the video: Here’s the previous About me Video: Read more »

Pie Chart SEO Fallacy

Not that ALL pie charts about SEO are bad and not useful (I made some valid ones about On Page SEO). However, this is a common type that I’ve seen many many times by Authorities in SEO: (click image for larger image) Here’s the video where I explain why the monkey is so confused about the Search Engine Optimization metrics: The situation is usually far more complicated than 1 pie chart can explain. Read more »

Quicksprout 2015 SEO Preductions

Decent article that includes Search Engine Optimization considerations: http://www.quicksprout.com/2015/01/05/10-marketing-predictions-you-should-prepare-for-in-2015/ They tend to get SEO very wrong on Quicksprout.  This one wasn’t too bad. Here are my notes: “Guest Post Links won’t be as effective” so old school already “SEO will become harder” Yes, for low adaptability Easier, for high adaptability “Old School link building will be more popular than ever” Maybe true Not true for ME.  I’m getting better at SEO every year, every month, every day. “Social Media Will Become the Cornerstone of Blogging” **Shrug** May or may not be true.  I don’t really care. Social Media is a big part of the plan, but not for the reasons most people think… “Marketing Budgets Will Shift More Creative” This has always been and always will be true “Newspapers will be leveraged more” Don’t know and don’t care “Companies will create software to generate demand” Software is awesome for so many reasons! “We’ll see a demand in conversion optimization” There’s been a demand for a long time.  This is sales. “Marketing tools will become free” I like Free “People will start building their personal brands” Makes Sense Read more »

Why SEO Appears Chaotic

Who do you think will win? I mentioned previously in my Undying SEO Principles post that there are many fundamental SEO principles that have stood the test of time and will for a long time. The situation is more complex than that.  There is a bit of chaos, but it is not in the direction that most people think. Here is the video referenced in the above video: Read more »

Where Blogging Gets you with SEO

Interesting Quicksprout Article that leads me to continues to show that people/businesses that focus exclusively on content marketing, don’t really understand SEO.  There is a lot of non-SEO talk in there and I don’t feel fully qualified to dismantle his opinions there.  However, I know from personal experience that he is very wrong as a whole on what someone needs to know about SEO to succeed today and into 2015 and beyond. That’s OK for those of us who understand that Content Marketing and Search Engine Optimization are different disciplines.  As a result they are differentiated and then integrated with other systems to maximize profits! His guide is largely an “SEO For Beginner’s Guide” * True, interlinking is very important, but it goes far beyond what is explained on Quicksprout ** True, but this is not applicable to many businesses and is minor when compared to several other bigger factors (Minutia) *** Yes, but you need a marketing system to maximize the power.  Social Media will do well here sometimes too. **** True, but minor compared to other bigger factors (Minutia) Read more »

SEO Strategy

Having the Search Engine Optimization Strategy that best fits your business is absolutely critical to your success. If you’re using the same, run of the mill, plan that everyone else is doing, you probably won’t succeed. In order to understand the fit, you need someone who understand enough to be able to identify many different SEO opportunities.  I’m sure there are some that I’m not aware of because there are hundreds of ways to do SEO.  Yes, hundreds.  But, I can usually identify many very high ROI opportunities if the company has the appropriate search volume to justify the cost. Its pretty fun when you get this right because your SEO is 100,000%+ more effective — no joke! Read more »

YouTube Easy Video Creation and Marketing Example

In order to see how awesome quick and simple videos can be to make, check out this video: That video took me 10 minutes to make…and it was the 1st time I used the software! I’m certain that next time it will take about 5 minutes.   5 minutes to create a valuable piece of online content for SEO and internet marketing in general.  That’s pretty good Here’s a screenshot of the video in case you can’t see the video above: Read more »

Content Marketing is NOT SEO

Rand Fishkin is famous in SEO.  His company, Moz, has done some really cool things, but their general message is missing a huge piece of the puzzle. Here’s a really good, technically correct article he wrote about how SEO doesn’t change as much as people think — something that I agree with very strongly.  I just shot a video about undying SEO principles last post.  I made that before reading Rand’s article, so its not a response to his.  The meat of the content is very different. While his main path… (click pic for enlargement) …Does actually work, it is only 1 of many, not necessarily mutually exclusive options available to a business when it comes to Search Engine Optimization.  Here’s the real kicker: to most businesses content marketing either makes no sense at all or it is the most expensive with the possible least return over the next 12 months. Content marketing is a method that works well with SEO, but each company has its own set of unique SEO opportunities.  There’s not just 1 SEO technique that works best for EVERYONE.  There are hundreds of unique paths a business can take with SEO and content marketing is just one of those paths. Some companies, for example, I can get big traffic within just a few weeks after we make changes.  This opportunity is not available for anywhere near 100% of companies, but when it is available, it is awesome for everyone.  Its not Black Hat as many would assume.  It doesn’t break any of Google’s rules.  This is 1 path/technique and it is not mutually exclusive to many of the other techniques out there. The statement I would make is that Content Marketing for the purposes of SEO is a terrible business decision for most companies.  There are simply too many better, more reliable marketing methods.  Now, this can be true of SEO as a whole.  SEO is not for every business. Let’s compare content marketing vs a few other forms of marketing available to businesses: This is just 1 common example for 1 company.  Different companies have different numbers, but a few things remain pretty fixed — cost and reliability.  Content marketing is very expensive and it doesn’t work for a lot of companies no matter how long they do it.  One of the exceptions is that there are some companies that are creating content already or who have the skills already in place to create good content.  Then, the effective costs added could be very low.  It still doesn’t mean its the best path, but its a step in the right direction. Furthermore, I’m not limiting my business estimations to just SEO Marketing or even Internet Marketing.  I love Direct Mail.  You can get a very fast return on your money with this method.  I think its powerful for many businesses — hence the loads of junk mail you get…some of which you actually look at, right?  I know I do.  Direct Mail is inexpensive and […] Read more »

SEO Company vs SEO Consultant

The following video best describes my feelings about SEO Companies and Consultants! Which kind of Search Engine Optimization service provider do you think is best for your business? Personally, I think its an easy choice if your goal is to use your website to rank higher on Google, Bing, and Yahoo to make you more money!  But, I’m biased Call me at 214-504-3848 today to discuss. Read more »