Ode to Google and Other Search Engines

Sometimes it is useful to remind ourselves what Google and, to a lesser degree, other search engines have done for society as a whole.

Ode to Google and Search Engines

The amount of information that immediately available to us is staggering compared to 20 or 40 years ago. This isn’t double. No, its not 10x. Frankly, I don’t know an exact number. I suspect it is somewhere between 100,000x and trillions or more. Hard to say exactly. Either way you look at it, it is a REALLY BIG NUMBER even if you bought every encyclopedia in existence at the time and had it near you.

Google gets a lot of (deserved) credit because before they came along the search results were really bad and ridiculously easy to manipulate.

Google had 1 concept that they executed very well that changed the world forever. The internet is a popularity contest to Google. The more people (websites) that like you (link to you) the more other people (Google) like you (send you organic traffic).

Essentially, they were the 1st to really take a good, deep look at the linking landscape of the internet as a whole. This is still fundamental to their algorithm today. They do some parts a little differently, but the core is close to the same as nearly 20 years ago.

Is Google worth their $650 Billion market capitalization to society? Sounds about right to me!

Thanks be to our Search Engine Overlords!

SEO is Dying Info Graphic Reboot

Randfish brings up something interesting about the search trend for “SEO” here.

Source for Google Searches chart below.

SEO is Dying Inaccurate Infographic

As long as there are people searching on the search engines, SEO will exist as a technical discipline.  <— Please read that again!

It does look like Google has lost total search volume, so am I concerned?  Not exactly.  Google is losing a little bit of market share here and there.  Even given that, their growth trend is definitely not getting bigger.

Really, there’s not a lot of room for growth for Google in Search.  They DOMINATE in almost every other country by getting upwards of 98%+ of the total search volume in big, 1st world countries — Australia, Europe, and more.  In the US, Google “only” has 2/3 of the search market share.

Rockefeller would be proud.

People love Google.  And they have spoken for a loooong time.

Will it last forever?

We shall see…

I suspect social media sites are replacing some of the places that people start with when they sit down to their computer.  Not good for SEO long term.  However, I believe there are large classes of tasks integrated into society that requires searching algorithms on that thar computer.

Search is like electricity and water and cars flying cars.

Geeks win again!

About Me Update — Dallas SEO Geek

I shot the last about me video about 18 months ago.  A lot has changed since then!  My business principles and fundamentals are exactly the same, but my technical abilities are better.  Watch this video to learn more about how things have changed:

Here’s a screenshot of the outline that I used in the video:

About Dallas SEO Geek Update InfoGraphic

Here’s the previous About me Video:

Pie Chart SEO Fallacy

Not that ALL pie charts about SEO are bad and not useful (I made some valid ones about On Page SEO).

However, this is a common type that I’ve seen many many times by Authorities in SEO:

SEO Factors Pie Chart Fallacy(click image for larger image)

Here’s the video where I explain why the monkey is so confused about the Search Engine Optimization metrics:

The situation is usually far more complicated than 1 pie chart can explain.

Quicksprout 2015 SEO Preductions

Decent article that includes Search Engine Optimization considerations:

http://www.quicksprout.com/2015/01/05/10-marketing-predictions-you-should-prepare-for-in-2015/

They tend to get SEO very wrong on Quicksprout.  This one wasn’t too bad.

Here are my notes:

  1. “Guest Post Links won’t be as effective”
    1. so old school already
  2. “SEO will become harder”
    1. Yes, for low adaptability
    2. Easier, for high adaptability
  3. “Old School link building will be more popular than ever”
    1. Maybe true
    2. Not true for ME.  I’m getting better at SEO every year, every month, every day.
  4. “Social Media Will Become the Cornerstone of Blogging”
    1. **Shrug** May or may not be true.  I don’t really care.
    2. Social Media is a big part of the plan, but not for the reasons most people think…
  5. “Marketing Budgets Will Shift More Creative”
    1. This has always been and always will be true
  6. “Newspapers will be leveraged more”
    1. Don’t know and don’t care
  7. “Companies will create software to generate demand”
    1. Software is awesome for so many reasons!
  8. “We’ll see a demand in conversion optimization”
    1. There’s been a demand for a long time.  This is sales.
  9. “Marketing tools will become free”
    1. I like Free
  10. “People will start building their personal brands”
    1. Makes Sense

Why SEO Appears Chaotic

Who do you think will win?

Archer vs Tank SEO analogy

I mentioned previously in my Undying SEO Principles post that there are many fundamental SEO principles that have stood the test of time and will for a long time.

The situation is more complex than that.  There is a bit of chaos, but it is not in the direction that most people think.

Here is the video referenced in the above video:

Where Blogging Gets you with SEO

Interesting Quicksprout Article that leads me to continues to show that people/businesses that focus exclusively on content marketing, don’t really understand SEO.  There is a lot of non-SEO talk in there and I don’t feel fully qualified to dismantle his opinions there.  However, I know from personal experience that he is very wrong as a whole on what someone needs to know about SEO to succeed today and into 2015 and beyond.

That’s OK for those of us who understand that Content Marketing and Search Engine Optimization are different disciplines.  As a result they are differentiated and then integrated with other systems to maximize profits!

10 years blogging SEO Results by Quicksprout

His guide is largely an “SEO For Beginner’s Guide”

* True, interlinking is very important, but it goes far beyond what is explained on Quicksprout

** True, but this is not applicable to many businesses and is minor when compared to several other bigger factors (Minutia)

*** Yes, but you need a marketing system to maximize the power.  Social Media will do well here sometimes too.

**** True, but minor compared to other bigger factors (Minutia)

SEO Strategy

Having the Search Engine Optimization Strategy that best fits your business is absolutely critical to your success.

If you’re using the same, run of the mill, plan that everyone else is doing, you probably won’t succeed.

In order to understand the fit, you need someone who understand enough to be able to identify many different SEO opportunities.  I’m sure there are some that I’m not aware of because there are hundreds of ways to do SEO.  Yes, hundreds.  But, I can usually identify many very high ROI opportunities if the company has the appropriate search volume to justify the cost.

Its pretty fun when you get this right because your SEO is 100,000%+ more effective — no joke!

YouTube Easy Video Creation and Marketing Example

In order to see how awesome quick and simple videos can be to make, check out this video:

That video took me 10 minutes to make…and it was the 1st time I used the software!

I’m certain that next time it will take about 5 minutes.   5 minutes to create a valuable piece of online content for SEO and internet marketing in general.  That’s pretty good :)

Here’s a screenshot of the video in case you can’t see the video above:

YT Video SEO and Marketing Example

Content Marketing is NOT SEO

Rand Fishkin is famous in SEO.  His company, Moz, has done some really cool things, but their general message is missing a huge piece of the puzzle.

Here’s a really good, technically correct article he wrote about how SEO doesn’t change as much as people think — something that I agree with very strongly.  I just shot a video about undying SEO principles last post.  I made that before reading Rand’s article, so its not a response to his.  The meat of the content is very different.

While his main path…

randfish-criteria-content-marketing-not-seo(click pic for enlargement)

…Does actually work, it is only 1 of many, not necessarily mutually exclusive options available to a business when it comes to Search Engine Optimization.  Here’s the real kicker: to most businesses content marketing either makes no sense at all or it is the most expensive with the possible least return over the next 12 months.

Content marketing is a method that works well with SEO, but each company has its own set of unique SEO opportunities.  There’s not just 1 SEO technique that works best for EVERYONE.  There are hundreds of unique paths a business can take with SEO and content marketing is just one of those paths.

Some companies, for example, I can get big traffic within just a few weeks after we make changes.  This opportunity is not available for anywhere near 100% of companies, but when it is available, it is awesome for everyone.  Its not Black Hat as many would assume.  It doesn’t break any of Google’s rules.  This is 1 path/technique and it is not mutually exclusive to many of the other techniques out there.

The statement I would make is that Content Marketing for the purposes of SEO is a terrible business decision for most companies.  There are simply too many better, more reliable marketing methods.  Now, this can be true of SEO as a whole.  SEO is not for every business.

Let’s compare content marketing vs a few other forms of marketing available to businesses:

pfft

This is just 1 common example for 1 company.  Different companies have different numbers, but a few things remain pretty fixed — cost and reliability.  Content marketing is very expensive and it doesn’t work for a lot of companies no matter how long they do it.  One of the exceptions is that there are some companies that are creating content already or who have the skills already in place to create good content.  Then, the effective costs added could be very low.  It still doesn’t mean its the best path, but its a step in the right direction.

Furthermore, I’m not limiting my business estimations to just SEO Marketing or even Internet Marketing.  I love Direct Mail.  You can get a very fast return on your money with this method.  I think its powerful for many businesses — hence the loads of junk mail you get…some of which you actually look at, right?  I know I do.  Direct Mail is inexpensive and requires little investment to get started.  And it is very scalable.

SEO and all its different techniques and paths have to be able to compete with other forms of marketing from a business ROI standpoint.  Sometimes it does and sometimes it doesn’t.

The best thing SEO has over most other forms of marketing is that you’re building a lead generation machine.  Its not a 1-1 trade of pay X dollars, get Y back like you can sometimes build with more direct marketing.  It’s an army of constantly growing robots trying to take over the world for you:

SEO Robot Army

Why limit yourself to only 1 robot when you can have 20?  I like robots…but I digress.

Would a plumber be successful at content marketing?  Probably not unless he had other unique qualities to his content…like being funny.  How many articles can you write on “finding a plumber in [city]?”